NBHD:
behind the scenes
Every move we make is rooted in leaving people better than we found them.
OUR STORY
BIOGRAPHY
After 14 years working across nearly every corner of the music industry — A&R, management, artist development, touring, marketing, and label services — Grayson Flatness created NBHD with a simple mission: build a home for artists to grow.His experience as a Label GM, Director of A&R, Agent, Promoter, and Manager gives him a deep understanding of how momentum is created and how careers are sustained. Grayson brings clarity, structure, and strategy to an industry that often feels chaotic, offering artists the support he once wished he had.NBHD is the result of that vision: a place where talent is nurtured, foundations are built, and careers are grown with intention.
CEO + Founder, Grayson Flatness
In a world where the theme is chasing the next opportunity,
NBHD chooses a different path.
We invest in artists and partners we genuinely believe in, root ourselves in their ecosystem, and help build the infrastructure that supports real, lasting growth. We plant seeds, nurture the foundation, and stay for every season — not just the highlight moments.
That’s the Neighborhood we’re creating — a place rooted in growth, support, and genuine connection..
“I built NBHD to be the place I wish existed when I started—where artists and teams feel seen, supported, and equipped to build something real. It’s simple, NBHD’s purpose is to leave people better than we found them, and empower others to reach their full potential.
We focus on what truly matters: genuine fan connection, building sustainable careers, and creating longevity for our clients. Because real growth starts with real people.”
-Grayson Flatness, CEO + Founder NBHD